Kurt Theobald
Kourtland Simpson
Search Marketing Specialist
Marty Goodnight
Director of Digital Marketing

Kurt Theobald is the CEO and Chief Strategist at Classy Llama. Through his commitment to a true agency culture, in which the agent acts in the best interest of its clients without consideration for private gain, the team at Classy Llama has continued to develop greater efficiencies and value opportunities for their clients. Within Classy Llama, Theobald has established the understanding that what makes or breaks an agency is the quality of its relationships.

More about Kurt

Things I Love:

My family, writing, reading, dreaming, simplicity, my work. Building tightly-knit, unified, focused, highly effective teams. Winning, doing things better, uncompromising design and innovation.

Things I Hate:

Moving, American Chinese food, any fast food, running for exercise, losing, compromising, Fiat currency, government bailouts. Inauthenticity, pride, greed.

Favorite Places:

The rocking chair on my back deck. The rocking chair on my front deck! Colorado Backwoods. On the field with the Classy Llama soccer team. My walnut grove.

My Family:

My beautiful best friend of 20 years and wife of twelve years, Jessica. Dangerously athletic, smart, articulate 6-year-old son, Benjamin. Preciously fierce and expressive 4-year-old daughter, Eliana. Sweet, easygoing toddler son, Elikai. Two brothers, two sisters, 44 aunts and uncles, 130+ first cousins, countless second cousins.

Favorite Quote:

“We castrate and bid the geldings be fruitful.” – C.S. Lewis

Kurt's Blog Posts
February 23, 2016

Optimizing Your E-Commerce Conversion Rate: Analyzing and Improving Traffic Quality

Variable #1:  Traffic Quality If you sell pencil sharpeners, and most of your traffic is redirected from a Youtube video that shows a guy balancing a […]
September 6, 2013

Classy Llama Starts in A Garage in 2007… Hits #454 on Inc. 500 in 2013

As I’m sure you’re aware, Inc. publishes a list annually of the 500 fastest-growing private companies in America. Classy Llama made the list coming in at […]
March 14, 2012

Open Letter to Facebook: No-Brainer PPC Advertising Improvement (Recent Status Change Targeting)

There’s something important missing in Facebook PPC targeting! Hi, Facebook. First.  I love so many of the things you do.  In fact, I wanted to talk […]