Tombow USA has partnered with Classy Llama on ecommerce since December 2018, and in late 2025 they chose to replatform from Magento to Shopify to better support D2C sales and a growing B2B business. The project kicked off on October 24, 2025 and launched on February 3, 2026 – just over 90 days – with clear goals: lower total cost of ownership, faster marketing execution, and a stronger accessibility foundation.
The main challenge was that Magento’s ongoing maintenance, patching, upgrades, and extension complexity were creating increasing overhead and a heavier dependency on developers for day-to-day updates. With Magento timelines and end-of-life considerations approaching, Tombow and Classy Llama weighed whether to reinvest in another upgrade cycle or modernize to a simpler, more sustainable platform that would give marketers and admins more control while meeting compliance needs.
Classy Llama executed a fast, low-risk “lift-and-shift” to Shopify using Dawn as a customized base theme to preserve brand continuity while improving maintainability and accessibility. The build included:
Their estimated annual support cost reduction on Shopify is 40-65%. While all post-launch metrics are still being collected, the outcome is an easier-to-run, more agile ecommerce foundation that reduces operational burden and better positions Tombow to scale – backed by positive client feedback on the team’s expertise and execution.
Shopify combines simplicity with power, offering a flexible, all-in-one solution that adapts to your business. With built-in tools for secure payments, mobile optimization, and seamless integrations, Shopify is designed to scale with your needs. And with thousands of apps to customize your store, it’s the perfect platform for businesses of all sizes to thrive.
Whether you're looking to build a new Shopify store, revamp your existing ecommerce site, or need ongoing maintenance and support, our team is here to help.