Guided Discussions with eCommerce Experts and Peers
Watch as three automotive eCommerce experts discuss The Future Tech of Automotive eCommerce.
Speakers will guide you through a better way to manage your product data and show you what you’ll need to get started with your own eCommerce website. They’ll also cover innovative 3D merchandising techniques and reveal industry trends and insights. Topics Include:
Session Overview
Headless Product Data Strategy...What?
Using PIM softwares to feed your eCommerce website and beyond.- Why starting with clean data is key to success
- How important it is to tell a unified story across all channels
- Your data is your DNA
- The ROI of data governance
Selecting an eCommerce Agency and Tips for a Successful Build
- What to look for in a agency
- Components of a website build
- Avoiding technical debt
- SEO Considerations
Digital content, 3D, and Virtual Photography Strategies for Auto Parts Makers
- Show jobbers and DIY'ers exactly how parts fit (or do not fit) together
- Learn how to prevent fraudsters from stealing your images
- Get an image for every single possible color, feature, and configuration of your product
- Replace photography with virtual photography
Session Moderators
Johannes Crepon
Johannes Crepon founded and partnered in multiple automotive aftermarket businesses. He launched his first successful company in Germany, Velocity Automotive, at the age of 17 after becoming addicted to 1930s Hot Rods during his foreign exchange studies in the United States. Johannes quickly established the company in the US as a reliable distributor for the European market and it is now operating out of three locations, two in Germany, and one in New Jersey USA.
The English proverb “necessity is the mother of invention” drove Johannes to start his latest company PDM Automotive. Using modern technologies to create an industry platform to generate, maintain and distribute data to fuel the automotive aftermarket. 21st century technology for the 21st century aftermarket. Johannes was honored by SEMA as one of 35 und 35 being a trendsetter and business leader of tomorrow.
Brandon Urich
Brandon is a Magento Certified Solutions Specialist and has over a decade of experience in management and sales at Fortune 50 technology companies including experience in B2B, retail management, operations, and customer experience management. He has also worked with several startups and small businesses providing consulting, eCommerce management, graphic design, creative direction, and web administration.
Brandon’s broad range of technology consulting and management experience brings a unique and holistic mindset to architecting eCommerce solutions for his clients and helping them solve complex business problems. In his free time, Brandon builds and works on analog audio circuitry.
Marc
Uible
Marc is the VP of marketing at Threekit. His goal is to help companies customize their products in 3D, Augmented Reality, and Virtual Photography. Marc has spent the last decade doing marketing for PayPal and being an entrepreneur.
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Frequently Asked Questions
Who is this webinar for?
Automotive merchants who are looking for a better way to manage data and who want to use that data to power their next eCommerce website. Merchants interested in learning about new online merchandising technologies.
What’s the cost to attend?
This event is free, but registration is required.
Where is the meeting?
Upon registration you will be immediately redirected to the recorded webinar. Feel free to bookmark the video page to view on your own time.
I attended the last automotive webinar. Should I attend this one?
Why much of the content will be similar to the last, we have structured this new webinar in a way where you can view any session you may have missed out on. This webinar is also automatically recorded, so you are guaranteed a handy resource after.