One of our long-time clients, Minnetonka Moccasin, recently approached us with a challenging user-experience opportunity – they wanted to improve their returns and exchange experience.
Minnetonka Moccasin, experts in hand-crafted footwear made of deerskin and moosehide, recognized that their current returns and exchange process was not an enjoyable experience for their customers. Their current process often resulted in their customers having to call Minnetonka’s call center for assistance for returns and exchanges. It was great working with Minnetonka’s eCommerce Manager, Chris McKeever, to understand their business objectives and architect a solution that would deliver the desired results.
The old exchange and return process required a customer to request a refund, wait for it to be issued, and then remember to place a new order and then pay again. The new process creates a streamlined experience for Minnetonka’s customers, letting them purchase a pair of shoes with confidence knowing the return/exchange process won’t be painful.
Minnetonka’s “Create Return” form was overhauled into a more attractive and intuitive guided experience, allowing the customer to make specific choices about how their return was processed. Creating a live exchange flow allowed customers to seamlessly place their exchange order as part of the return process. Customers can now tell Minnetonka during the return process which products they would like to return as well as what they would like to exchange.
Understanding existing customizations on Minnetonka’s site, our team designed workflow improvements that integrated with or improved current custom features. The new return process included the issuance of free shipping codes for exchanges, the export of credit memos to Xperia via eOrd, and UPS return label printing, as well as the issuance of remaining credit after an exchange.
With the improved process, significant man-hours have been shaved off the fulfillment process by leveraging Magento Commerce’s ability to track links between the original order and exchange order.
"We’ve been working with Classy Llama for nearly two years and they have been an excellent partner helping us improve, optimize and drive revenue for our website. If you need a development team to help you with your Magento site, look no further than Classy Llama - their skill and professionalism is unmatched in the industry!"
eCommerce Manager, Minnetonka Moccasin