Elemental LED

Elemental, which creates and sells innovative LED solutions to contractors and professional installers, asked us to help them build an online brand presence that pivoted from inspiration and results to lead users into their products. They also needed to refer B2C customers to approved resellers and to give B2B customers a place to purchase online that provided the same high-quality experience and access that B2C customers often receive. And we said, “Challenge accepted.”

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Elemental LED does a stellar job of pushing the limits of LED experiences, and we focused our design efforts on showing off this strength, wowing visitors with the possibilities of a lighting technology that is traditionally considered harsh and uninviting. Not only does this increase their likelihood of purchasing from Elemental, but it also elevates their expectations and vision for their own implementation, leading to larger orders. Furthermore, this approach serves the needs of B2B resellers and installers to inspire and support their customers with beautifully presented LED design galleries that help them make decisions of what they want and don’t want, relieving them of the need to build their own.

But Elemental isn’t in the business of just showing off their results, so we intimately connected the relevant products to each experience, so if a customer wanted a part or all of a given experience, they knew which products they needed to buy. And this demonstrates one of Classy Llama’s greatest strengths: Making it easy for people to evaluate and buy complex products.