When Craig from Elemental LED first contacted us, we were immediately impressed by their understanding that people buy the results of their products, not the products themselves, something that is true for any company, but understood by so few.
Elemental, which creates and sells innovative LED solutions to contractors and professional installers, asked us to help them build an online brand presence that pivoted from inspiration and results to lead users into their products. They also needed to refer B2C customers to approved resellers and to give B2B customers a place to purchase online that provided the same high-quality experience and access that B2C customers often receive. And we said, “Challenge accepted.”
Related: How We Serve B2B Clients
Elemental LED does a stellar job of pushing the limits of LED experiences, and we focused our design efforts on showing off this strength, wowing visitors with the possibilities of a lighting technology that is traditionally considered harsh and uninviting. Not only does this increase their likelihood of purchasing from Elemental, but it also elevates their expectations and vision for their own implementation, leading to larger orders. Furthermore, this approach serves the needs of B2B resellers and installers to inspire and support their customers with beautifully presented LED design galleries that help them make decisions of what they want and don’t want, relieving them of the need to build their own.
But Elemental isn’t in the business of just showing off their results, so we intimately connected the relevant products to each experience, so if a customer wanted a part or all of a given experience, they knew which products they needed to buy. And this demonstrates one of Classy Llama’s greatest strengths: Making it easy for people to evaluate and buy complex products.
"Our sales team and channel are extremely happy to have a user friendly site to refer to when meeting with customers. They love that they can see the many product features, compatible accessories, pricing and inventory levels when out in the field without having to be in the office or call customer service. Once they login to their secure portal, all the information they need is at their fingertips unlike before."
Sr. Marketing Director, Elemental LED