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Guided Discussions with eCommerce Experts and Peers

Join other eCommerce professionals in Austin, TX on Thursday, February 7th, 2019 at Gather Monroe for a day of strategic planning and networking.

Throughout the day, you'll have the opportunity to rotate through four sessions, while experts in the eCommerce space guide you through key discussions around:


Each breakout session will include 4 to 5 other eCommerce merchants from the Austin area, as well as session moderators to help drive the conversation. You'll move from one session to the next, capturing specific actionable items from each key topic area to drive your business growth goals. The meeting is capped by a working session to prioritize and finalize this list of action items for your organization based on the day’s discussions.

Time Focus
7:30 - 8:00 COFFEE
8:00 - 9:00 Introductions & Kick-off
9:00 - 10:15 Breakout #1
10:15 - 10:30 BREAK
10:30 - 11:45 Breakout #2
11:45 - 1:00 LUNCH
sponsored by ShipStation
1:00 - 2:15 Breakout #3
2:15 - 2:30 BREAK
2:30 - 3:45 Breakout #4
3:45 - 4:00 BREAK
4:00 - 4:30 “Capture and Solidify” Session
5:00 - 7:00 AFTER PARTY
sponsored by Klaviyo

Register Now

Cost is free, but space is limited!

While at the networking event, stations will be available to review the innovative functionality within the BigCommerce platform. Both ShipStation and Klaviyo demos will also be available with experts from each company available to answer any questions you may have. During breaks, over lunch, and really at any time, you’ll have the ability to jump into some of the latest features of these industry-leading solutions!

Session Overview

Segmentation, Prioritization, and Targeting

You have your list of customers and prospects - but how do you further segment that list, determine the top segments within that list, and build segment-specific targeting plans to convert them. What is the next big thing in your segmentation?

Meet the Session Moderator

Marketing and New Customer Acquisition

Customer acquisition is the lifeblood of any company; you can't grow and prosper without customers. However, actually doing it well is often much easier said than done. In this session, we will discuss the critical connection that facilitates the acquisition of targeted customers in an effective way using the right mix of tools and channels.

Meet the Session Moderator

Creating Raving Fans who Convert... Again!

You have a defined brand and you have satisfied customers - but now, you want to build raving fans that equate to more conversions and more revenue. What can you do after the first conversion to ensure a second?

Meet the Session Moderator

Improving the Shopping Experience

The experience your customers have on your site and with your brand is critical. Optimizing the path they take, designing the experience based on them, and ensuring they can find the products they need. What is the next big thing in your customer journey?

Meet the Session Moderator

Session Moderators

Ashley Gates

Segmentation, Prioritization, and Targeting

As Digital Marketing Coordinator, Ashley has worked alongside numerous Classy Llama online merchants to drive marketing campaign success. In her time with Classy Llama, Ashley has helped launch a previously nonexistent email marketing presence for clients delivering results including moving email to one of the highest revenue producing categories for clients. Ashley has created social media strategies for clients that have provided a new revenue source as well as more than doubled onsite traffic. Ashley actively maintains her knowledge of the digital marketing space and is certified in Google Analytics.

More about Ashley

Ashlee Colliver

Marketing and New Customer Acquisition

As a marketing veteran, Ashlee has worked with well over 70 organizations during her 15+ year career. In that time, Ashlee worked to move an entirely offline company to a nearly 100% digital operation increasing revenues with the move by 152%. She also drove a campaign that resulted in fully funding the build of a not-for-profit Hospice House in Harrison, Arkansas, the only one of its kind in the United States. She has received many national level awards for her marketing and design efforts. In the past 5 years, she’s worked inside the eCommerce space exclusively. Within Classy Llama, Ashlee launched and continues to lead the Marketing Services team providing marketing expertise to multiple merchants. Ashlee also maintains her certifications in Google AdWords and Google Analytics.

More about Ashlee

Rob Young

Creating Raving Fans who Convert... Again!

As an eCommerce veteran, Rob has worked in the Magento space as both a merchant and a solution provider. His work on the merchant side earned him a finalist position for Best Usage of Customer Data at Magento Imagine 2017. He was also instrumental in the migration of 3 eCommerce platforms and drove revenue growth on the merchant side for LeisureArts.com while maintaining a tight rein on budget. Currently, Rob brings his experience with over 120 organizations to Classy Llama serving as a Solutions Architect. In his role at Classy Llama, Rob works with clients to detail the necessary components merchant sites require to meet various business needs.

More about Rob

Brandon Urich

Improving the Shopping Experience

Brandon is a Magento Certified Solutions Specialist and has over a decade of experience in management and sales at Fortune 50 technology companies including experience in B2B, retail management, operations, and customer experience management. He has also worked with several startups and small businesses providing consulting, eCommerce management, graphic design, creative direction, and web administration.

Brandon’s broad range of technology consulting and management experience brings a unique and holistic mindset to architecting eCommerce solutions for his clients and helping them solve complex business problems. In his free time, Brandon builds and works on analog audio circuitry.

More about Brandon

Thanks to Our Sponsors

BigCommerce is the world’s leading cloud eCommerce platform for established and rapidly-growing businesses. BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software.
Classy Llama is a values-based agency of digital commerce veterans passionate about helping merchants leverage technology to sustainably grow, build, and optimize their business.
Klaviyo is a marketing platform that enables eCommerce businesses to build deep relationships at scale — making it possible to create incredibly personal email and advertising experiences without pouring tons of resources into the execution.
ShipStation is a leading web-based software designed to make eCommerce retailers more efficient at processing, fulfilling, and shipping their orders from the most popular marketplaces and shopping carts, using all the top carriers.

Venue: Gather Monroe

"Gather Venues Monroe is a venue in the heart of South Austin, just minutes from downtown. Located between South First and South Congress, this unique space breathes creativity and innovation."
411 W. Monroe St. Austin, TX 78704

Hotel Accommodations

Frequently Asked Questions

Who should attend?

Online merchants in the Austin and surrounding areas who are looking to connect with other merchants to discuss strategies for the coming year.

What’s the cost to attend?

This networking event is free to online merchants.

Where is the meeting?

Gather Venue Monroe - 411 W Monroe St, Austin, TX 78704

What's the word on refreshments?

Delicious, fresh-brewed coffee and drinks will be served to help you maintain normal operations during the day. Lunch will also be provided (thanks to our friends at ShipStation) from Austin's beloved Franklin Barbecue.

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February 7
7:30 am - 5:00 pm


Jayme McCrimmons (Classy Llama)
(417) 986-5426


Gather Monroe
411 W. Monroe St.
Austin, TX 78704 United States
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