A Digital Marketing Overhaul

A Digital Marketing Overhaul

Published December 7, 2017 in Classy Llama
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The Overview

 
AdWords campaigns (shopping and search), were not optimized to meet objectives. The average Return on Ad Spend (ROAS) was only 452%.
NAWS had re-themed early in 2017. Category and URL changes occurred during this update which caused a 14.17% decrease in organic traffic.
Low conversion rate from those entering through The Learning Center
NAWS did not have a consistent email program

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