Google revamped its Partner Program earlier this month, promoting a very select group of their North American partners to the prestigious “Premier” level – and Classy Llama qualified! We are officially a Premier Google Partner.
The Google Partners program was created in 2011, to connect businesses with advertising agencies and marketing professionals that were capable of helping merchants grow through AdWords advertising. In order to receive a partner badge, agencies must demonstrate their AdWords skill and expertise, meet a certain AdWords spend requirement, deliver agency and client revenue growth, and exhibit a sustained and growing client base.
To show your skill, each agency must have at least one employee that is certified in AdWords fundamentals, as well as one of Google’s five specialty advertising fields: Advanced Search, Display, Mobile, Video, and Shopping.
Beyond the initial certification to become an official “Google Partner,” a new recognition was created, reserved for Google’s most valuable partners. To advance into a Premier Partner, agencies are held to higher spend thresholds, higher performance standards, and more certification requirements.
Classy Llama earned this badge by meeting Google’s highest performance standards, having multiple team members certified, and for managing numerous large AdWords accounts. As Google Partners, we are fluent in all things AdWords. Being a Google Partner means that we deliver quality customer service, offer a competitive advantage to clients, and have received training to help grow businesses online.
Our premier partnership provides you with a wealth of knowledge at your fingertips. This partnership guarantees that you will be working with certified analysts and account managers, who have mastered the art of AdWords. Our team fully understands the use of site links inside of ads, negative keywords, ad extensions, phrase-match keywords, A/B testing, and more.
Google Partners with a large ad spend also have their own Google Agency team, allowing your business to receive immediate support directly from the experts. Our partnership includes access to competitive insights and industry trends, not available to the public or lower level agencies. Partners also receive access to AdWords Beta programs, ensuring that we remain current in best practices and new features.
When you work with Classy Llama, you’re working with one of Google’s most valued agencies. Our commitment is to consistently add value for clients. Google recognizes us as a top performer only when your business succeeds.