Llamas and the Mobile eCommerce Optimization Initiative
Llamas and the Mobile eCommerce Optimization Initiative

Llamas and the Mobile eCommerce Optimization Initiative

Published October 17, 2018 in Classy Llama
From Brick-and-Mortar To Online: How to Connect with a Niche Audience
June 7, 2018

The Mobile eCommerce Optimization Initiative has kicked off and Classy Llama is participating! The Magento Community has come together to create and test multiple conversion optimization experiments. The findings of this initiative are both well-timed and helpful for merchants preparing for the holiday season.

So far, this Magento Community initiative has discovered some interesting patterns:

  • Adding a Security Icon to the Checkout Button created 17.37% lift in Revenue Per Visit (RPV)
  • Auto-selecting the credit card type created a 21.53% lift in RPV
  • Adding the PayPal Express Checkout shortcut created an 8.72% lift in RPV in the mini-cart

Strangely enough, adding a zip code autofill actually dropped RPV via phone by 0.88%.

The Mobile eCommerce Optimization Initiative

Mobile has been a focus of eCommerce for several years. However, there has been one ongoing struggle: shrinking the difference between desktop and mobile conversion performance. Three key partners collaborated to address this struggle with the Mobile eCommerce Optimization Initiative (say that three times fast!). Magento, PayPal, and HiConversion are working together to test eCommerce optimization experiments over multiple sites.

How It Works

Initiative experiments are implemented on participating merchant sites using HiConversion software. HiConversion is an adaptive experience optimization solution. Classy Llama will work with you to launch and monitor these experiences.

Merchant participation is simple. HiConversion provides the legwork, implementing subtle changes (A.K.A. experiments) to your site that improve the user experience. HiConversion will detect activity and behaviors, deploying experiments based on machine learning. The result is a hyper-optimized eCommerce experience tried and tested on your unique customer behavior.

The initiative currently offers nine experiment templates that merchants can choose to implement on their sites. These include:

  1.   Streamlined Cart Header
  2.   Zip Code Autofill
  3.   Credit Card Auto Detect
  4.   Magento PayPal Injection
  5.   Checkout Button Floater
  6.   Checkout Button Security Lock
  7.   Mini Cart Checkout Button
  8.   Collapsible Discount Codes
  9.   Mobile Phone Input

Join the initiative! Classy Llama can answer your questions on the effort and help get you plugged in. Get in touch with us now and learn more about the results of experiments to date.

Send us your info, and we'll contact you soon.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related postsView all
November 30, 2017

Creating a Shipping Method in Magento 2

There are existing extensions available for many of the shipping carriers that you may choose to utilize on your Magento 2 site, but what about a […]
October 9, 2017

Canonical Tags: Did You Get It Right on Your Magento Site?

A few weeks ago, a llama posed a seemingly simple question: “Does anyone know the details of canonical URLs and pagination?”. But here’s the thing about […]
Most Recent PostsView all
June 7, 2018

From Brick-and-Mortar To Online: How to Connect with a Niche Audience

As an eCommerce business, every penny counts. If you want to be successful, you have to carefully balance spending money to generate business and the profits […]
May 11, 2018

Impact on Ad Rank and SERP’ real estate

The importance of extensions and how they can increase your SERP’ (search engine results page) real estate and ad rank Different kinds of extensions – One […]
March 27, 2018

How to Create a Payment Method in Magento 2

Sometimes you might need more than the standard out-of-the-box payment method. Perhaps you have an agreement with a credit card processor and a solution for their […]