There’s something important missing in Facebook PPC targeting!
First. I love so many of the things you do. In fact, I wanted to talk to you about one of them today: Your PPC advertising platform. Except, instead of gushing about how awesome it is (which I believe), I wanted to offer instead an idea on how to make it much better for marketers, more relevant for users… and of course, more profitable for you! It’s simple. Allow me to target people who have recently changed their status in some way. My clients would be willing to pay much more for this kind of targeting because it would be far more likely to result in sales. People change their purchasing habits and brand loyalties during significant changes in their lives, and you just happen to know when people are going through such changes.
Here are a few examples of how awesome that would be:
I could go on, dear Facebook… but I don’t want to excite you any more than I have already. It wouldn’t be good for our professional relationship. You see, I feel like I know you pretty well. I know you need/want to be more profitable. And I hope you want to constantly serve your users and your advertisers better. With this idea, you can do all three through the three R’s: Riches (for you), Relevance (for your users), and ROI (for your advertisers). I also know you appreciate alliteration. And good sense. And I just gave you both. Oh yeah!
With Lots of Love,
Kurt Theobald, Fearless Leader of the Classy Llama Herd
<END OPEN LETTER>
Llama Plug: NEED FACEBOOK PPC HELP? Contact Classy Llama to discuss your objectives. (Obviously, if we’re giving advice to Facebook, we’ve gotta be pretty good at it, right? Right.)