Magento Imagine 2012 in Las Vegas was an event to be remembered, and it was quite a while ago, and I’m still recovering from it.
As Magento has continued to grow, we are impressed at their ability to keep it personal. Every detail in the events exuded quality and the focus on relationships. The expo hall was a much more open and relaxed environment, unlike the more crowded and sterile Expo feel. There was so much attention to the details, down to the matches at the hand-rolled cigar stand being branded with the Magento logo. As at Innovate, the final keynotes were dismissed to the Magento staff lined up clapping for their clients and partners, a nice final touch. Imagine and Innovate are our favorite events every year.
One of the key announcements was the release of Magento Commerce 1.12 and Open Source 1.7. There is a ton to say about these, and I recommend reading about these straight from the horse’s mouth. A couple features that excited me are the expanded CMS capabilities and the ability to target visitors with specific marketing messages without them having to log in to be recognized by the platform. Find out about all of the improvements at Magento’s page about the new releases.
Posted on May 24, 2012