Category: PPC

December 19, 2019

Google Smart Shopping – Experiences from an Expert

Smart Shopping Campaigns originally launched its general availability at the Google Marketing Live event in July 2018. Smart Shopping is a new campaign type that pulls […]

December 20, 2017

What does ROAS Really Mean?

ROAS (Return on Ad Spend) is a popular metric that can help businesses evaluate if their campaigns are successful. It’s a simple calculation of ad spend […]

February 23, 2016

Optimizing Your E-Commerce Conversion Rate: Analyzing and Improving Traffic Quality

Variable #1: Traffic Quality If you sell pencil sharpeners, and most of your traffic is redirected from a Youtube video that shows a guy balancing a […]

November 26, 2014

Promotion Craft – The Art of Creating Successful Online Promotions

She wants what your site is selling. Really wants it. Wants it so much she’s comparing colors, reading reviews, scouring social media, and watching videos on […]