Category: PPC

December 20, 2017

By Ashlee Colliver in Business Insights, Business Strategy, Marketing, PPC on December 20, 2017

What does ROAS Really Mean?

ROAS (Return on Ad Spend) is a popular metric that can help businesses evaluate if their campaigns are successful. It’s a simple calculation of ad spend […]

February 23, 2016

By Kurt Theobald in Marketing, PPC, SEO on February 23, 2016

Optimizing Your E-Commerce Conversion Rate: Analyzing and Improving Traffic Quality

Variable #1: Traffic Quality If you sell pencil sharpeners, and most of your traffic is redirected from a Youtube video that shows a guy balancing a […]

November 26, 2014

By Classy Llama in Marketing, PPC on November 26, 2014

Promotion Craft – The Art of Creating Successful Online Promotions

She wants what your site is selling. Really wants it. Wants it so much she’s comparing colors, reading reviews, scouring social media, and watching videos on […]

April 14, 2014

By Classy Llama in Marketing, PPC on April 14, 2014

21 Powerful Tips for Better Conversions

If it weren’t copyrighted we might title this article “Chicken Soup for the Online Marketer’s Soul.” I know it’s a bit cheesy. But this is practical, […]