Smart Shopping Campaigns originally launched its general availability at the Google Marketing Live event in July 2018. Smart Shopping is a new campaign type that pulls […]
ROAS (Return on Ad Spend) is a popular metric that can help businesses evaluate if their campaigns are successful. It’s a simple calculation of ad spend […]
Variable #1: Traffic Quality If you sell pencil sharpeners, and most of your traffic is redirected from a Youtube video that shows a guy balancing a […]
She wants what your site is selling. Really wants it. Wants it so much she’s comparing colors, reading reviews, scouring social media, and watching videos on […]