Category: Marketing

June 7, 2018

By Classy Llama in Business Operations, Business Strategy, Marketing, Social Media on June 7, 2018

From Brick-and-Mortar To Online: How to Connect with a Niche Audience

As an eCommerce business, every penny counts. If you want to be successful, you have to carefully balance spending money to generate business and the profits […]

May 11, 2018

By Francois Muller in Marketing, SEO on May 11, 2018

Impact on Ad Rank and SERP’ real estate

The importance of extensions and how they can increase your SERP’ (search engine results page) real estate and ad rank Different kinds of extensions – One […]

February 22, 2018

By Ashley Gates in Business Strategy, Marketing, SEO, Social Media on February 22, 2018

Does Social Media Affect My SEO?

How do we know if our social posts affect our SEO? We’ve been told it does, we’ve been told it doesn’t. And with Google’s ever-changing algorithm, […]

December 20, 2017

By Ashlee Colliver in Business Insights, Business Strategy, Marketing, PPC on December 20, 2017

What does ROAS Really Mean?

ROAS (Return on Ad Spend) is a popular metric that can help businesses evaluate if their campaigns are successful. It’s a simple calculation of ad spend […]