Business Strategy

Category: Business Strategy

February 22, 2018

Does Social Media Affect My SEO?

How do we know if our social posts affect our SEO? We’ve been told it does, we’ve been told it doesn’t. And with Google’s ever-changing algorithm, […]
December 20, 2017
What does ROAS really mean?

What does ROAS Really Mean?

ROAS (Return on Ad Spend) is a popular metric that can help businesses evaluate if their campaigns are successful. It’s a simple calculation of ad spend […]
December 18, 2017
The Decision Path

Meet Customers Where They are in the Buying Process – The Decision Path

Why Targeted Messaging Matters You are looking for new ways to get more customers. If you could only find people at just the right moment with […]
December 6, 2017
Top 3 Tips for Making Holiday Shipping Easier

Top 3 Tips for Making Holiday Shipping Easier

This post is contributed by Robert Gilbreath, Vice President of Marketing and Partnerships at ShipStation. ShipStation is the leading web-based shipping solution that helps e-commerce retailers […]