Classy Llama Studios just recently built a very powerful and (hopefully) effective social game engine that we call "a very powerful and effective social game engine," or "The Classy Llama Studios Social Game Engine," but only because we haven't come up with a better name yet. We first built the campaign to create buzz and attendance to The Llama Manifesto, a launch event for Kurt Theobald's double-book release, and it produced very positive results, with a 16% e-mail capture rate (for every 100 unique visitors, 16 of them submitted their e-mail address) and a 50% viral rate (For every two people that came to the site through non-game generated sources, one person came virally via game referral links), which is a decent viral rate; considering it was the first generation...