21 Powerful Tips for Better Conversions

If it weren't copyrighted we might title this article "Chicken Soup for the Online Marketer's Soul." I know it's a bit cheesy. But this is practical, nourishing stuff, from an online money-making perspective. The article is all about giving you some rapid-fire bits of wisdom that will increase the performance of your website right away. 1. Always use a powerful, benefit-oriented headline. Every page on your site including your home page,... Read more

Posted on April 14, 2014

Posted by Brett Curry

PayPal Tokenization Extension Now Features Broader Support

In late 2013, Classy Llama released our PayPal Credit Card Tokenization extension. The primary feature of this extension is to introduce a "saved credit card" option for merchants without the necessity of compliance with PCI DSS standards, by leveraging card data stored securely on PayPal instead of on a merchant's site. Read more of the details in the original post. When we first introduced it, the extension's compatibility was limited; it... Read more

Posted on April 1, 2014

Posted by Chris Nanninga

Multi-Environment Magento Development with Modman

Note: modman, the tool that is the subject of this article, is for *nix or Mac OS X only. As an agency, most of our development at Classy Llama has typically been done in a self-contained context; one site, one codebase, one VCS repository. Even when a particular piece of functionality was reused, it tended to be directly copied from point A to point B and be re-tooled along the way. If you're a Magento developer, chances are better than... Read more

Posted on March 20, 2014

Posted by Chris Nanninga

Widgets in Magento Enteprise

Widgets in Magento Enterprise allow business users to insert different kinds of content throughout the frontend of their websites without having to write a single line of code. Widgets are a commonly underused feature in Magento, as they aren't the most intuitive feature and until you create one or two, it is not always clear how to accomplish what you want. In this article, we're going to cover: Overview of Widgets Types of Widgets Where you... Read more

Posted on March 4, 2014

Posted under Management by Erik Hansen

Currency in Magento

Magento is built to be an extensible multi-lingual, multi-currency, and multi-national platform. It's flexibility can create significant challenges for merchants and developers alike. This has led me to dig deep into the currency systems that are built into the pricing and sales portions of Magento. At a basic level, native Magento currency options can be expressed as three possibilities. The first option is to simply have your base price... Read more

Posted on January 15, 2014

Posted under E-Commerce, Magento Development, Management by Jonathan Hodges

Cutting Edge Ecommerce Payments -- Accepting Bitcoin on Your Magento Store

Bitcoin, the world’s first digital currency, has been making waves in the economic and ecommerce circles since it was first introduced in 2009. Due to its recent media exposure, you’ve probably heard about Bitcoin and are wondering if this currency offers any competitive advantage to give you and your store an edge. Bitcoin is fundamentally a currency, such as the US dollar, euro, or yen. Often incorrectly compared to the credit card networks,... Read more

Posted on December 18, 2013

Posted by Eric Wiese

Switching to Desktop When Using Design Exceptions for a Custom Mobile Theme

Amongst the leaders of eCommerce it is widely known that mobile devices are increasingly comprising a very large segment of web traffic, one which cannot be ignored. The eCommerce Quarterly by Monetate reports that tablets and smartphones accounted for > 21% of all eCommerce traffic in the US during the first half of 2013, compared to only 2% two years ago. These users need an experience designed for them. Something which allows them to get what... Read more

Posted on December 5, 2013

Posted by David Alger


4 Handy Magento Features You're Probably Not Using

In comparison with most web platforms, Magento is big. Like, really big. The published user guide for the latest Enterprise version - 1.13 - is 545 pages long. It's safe to say most site owners don't read such a tome cover to cover, and it's just as likely a bet that, if you maintain a Magento site, there are options hidden at your fingertips that you haven't fully leveraged. It's not uncommon for a client to come to us with a site tweak they... Read more

Posted on November 13, 2013

Posted by Chris Nanninga

Boost your reviews: Amazon-style review emails on Magento is the king of product reviews. If you are shopping for a product and want to see what others have to say about it, chances are, you turn to Studies show that more product reviews = higher conversion rates and more organic traffic. Amazon has set a high bar: customers expect product reviews, especially for products they are not familiar with. As an eCommerce merchant, how do you increase the number of reviews on your... Read more

Posted on October 29, 2013

Posted under E-Commerce by Erik Hansen


The Most Common Complaint from Magento Merchants

As an agency, we have the privileged position of hearing many, many merchants talk about what causes them the most pain. Over the years, we've heard plenty of complaining, for sure, but mostly, we've heard really great feedback and totally legitimate challenges for merchants on the Magento platform. Many of these challenges have been addressed as the Magento product and community evolves and matures, but there has been one persistent complaint... Read more

Posted on September 19, 2013

Posted by Emily Black

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