Promotion Craft - The Art of Creating Successful Online Promotions

She wants what your site is selling. Really wants it. Wants it so much she’s comparing colors, reading reviews, scouring social media, and watching videos on YouTube about it. So why isn’t she buying? You haven’t given her enough motivation to pull the trigger. She’s almost ready, she just needs a gentle nudge. That’s where successful online promotions come in. Right now, you have a group of customers who emotionally want your products. More of... Read more

Posted on November 26, 2014

Posted under E-Commerce, Online Marketing by Brett Curry

Debugging Complex Problems

Recently, I posted about avoiding common coding problems. These practices can help to reduce debugging overall time. Even after common coding issues have been reduced, you are often still left with a need to debug more complex problems. These are the bugs that you either didn't write, which are sometimes buried in the core of the framework or application on which you are working (in our case, Magento), or that stem from incorrect or... Read more

Posted on November 18, 2014

Posted under Development, Magento Development, PHP by Jonathan Hodges

Magento Translation, Step Zero: What Must Be Translated?

Internationalization is an increasingly important consideration for Magento merchants developers looking to expand market penetration and increase usability. A significant part of this effort is realized in the form of maintaining translations for multiple locales – quite the undertaking, in spite of Magento’s robust localization capabilities. However, a journey of a thousand miles begins with a single step, and this initial step can be... Read more

Posted on October 24, 2014

Posted under Development, E-Commerce, Magento, Magento Development, Management by Eric Wiese

Custom Reports in Magento with Clean_SqlReports

Magento comes with a number of built-in reports covering areas like: sales, taxes, customers, products, abandoned carts, and reviews. However many merchants have reporting needs beyond Magento has to offer. For some merchants, a third-party extension like Aheadworks' Advanced Reports module will do the trick. However if an existing module doesn't fit the bill, then you'll need to build a custom report. Traditionally, a Magento developer... Read more

Posted on September 24, 2014

Posted under Development, E-Commerce, Magento, Magento Development, Management by Erik Hansen

Avoiding Coding Errors

At Magento Imagine 2011, Erik Hansen led a breakout session where he presented debugging in Magento. I am going to assume that you have already read through and understood his slides which can be found on our blog in a post labelled Magento Imagine 2011 - "Best Practices for Debugging Magento" assets. These techniques cover quite a broad range of problems and show some good practices for debugging common Magento problems. I am going to cover... Read more

Posted on August 25, 2014

Posted under Development, Productivity by Jonathan Hodges

An In-Depth Look at Magento Theme Fallback

Magento supports unparalleled theme flexibility and sophistication that allow for incredibly custom branding while still retaining development efficiency and upgrade compatibility. In particular, the theme asset fallback system allows theme developers to only modify the parts of a theme which actually need to be customized. This feature also enables merchants to quickly deploy stylized stores while still retaining features developed for the... Read more

Posted on August 5, 2014

Posted under Development, Magento, Magento, Magento Development, Theme Fallback by Eric Wiese

Compiling Sass with Phpstorm

When we built the new Magento responsive theme, we decided to use Sass as the CSS pre-processor and Compass as the compiler (technically known as a transpiler). Sass is the base syntax that supports mixins, variables, and nesting and Compass is a compiler that extends Sass's capabilities by adding CSS3 mixins that we used to make the responsive theme compatible with older browsers. Here is the TL;DR infographic: Image Source: http://sonspring.... Read more

Posted on June 10, 2014

Posted under Development by Erik Hansen

Implementing High-Res Images on Magento's Native Responsive Theme

With retina displays becoming more and more common both on desktop and mobile devices, supplying appropriately high-resolution imagery is an important consideration. Blindly providing high-resolution images, however, wastes bandwidth – a resource in short supply, especially with mobile devices. New specifications allow websites to provide an array of images at different resolutions to the browser so that it can pick the best fit for its display... Read more

Posted on May 27, 2014

Posted under Development, Magento Development by Eric Wiese

Imagine Conference 2014 Was Epic...

It's been a week since the conclusion of Magento's Imagine Conference 2014 and the best way we can describe it is "epic." Here's some bite-sized highlights from the week: -While there, Magento announced the release of Community Edition 1.9 and Enterprise Edition 1.14, which featured a fully responsive front-end built by Classy Llama and Brendan Falkowski. -Classy Llama's CEO, Kurt Theobald, was on stage for the first Keynote to demonstrate... Read more

Posted on May 20, 2014

Posted under Llama Culture by Jesse Tyler

Introduction to Responsive Design & eCommerce

The current buzzword/trend in the world of website design and development is "responsive." It seems everyone wants a responsive site these days. If you're a merchant, web programmer, or anyone else who deals with online media you've probably heard or read about responsive design and might want to know how it applies to you. As a merchant running an eCommerce site, I believe that a responsive design can add a lot of value for your visitors.... Read more

Posted on April 28, 2014

Posted under Design, General Business, Magento by Rob Tull

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